www.curacaoproject.eu                      CURACAO - coordination of urban road-user charging organisational issues                   Funded by the EU

Road Pricing Context

OBJECTIVES

SCHEME DESIGN

TECHNOLOGY

BUSINESS SYSTEMS

Prediction

PREDICTION

TRAFFIC EFFECTS

ENVIRONMENT

ECONOMY

EQUITY

Appraisal

APPRAISAL

Decision Making

ACCEPTABILITY

TRANSFERABILITY

Implementation and Evaluation

EVALUATION

IMPLEMENTATION

Case Studies

Bergen

Bologna

Bristol

Cambridge

Durham

Dutch National Case

Edinburgh

London

Manchester

Milan

Nord-Jaeren

Oslo

Rome

Stockholm

The Hague

Trondheim



Urban Road User Charging Online Knowledge Base

Acceptability Results

Within PROGRESS project, in fact, the city of Rome performed two surveys: the first addressed to a fixed panel of users to be interviewed in two steps on traffic-related problems and attitudes towards road pricing (Oct- Nov 2000 and Oct-Nov 2003) and the second oriented to car users currently authorised to access the Limited Traffic Zone to be interviewed on road pricing acceptance (Oct- Nov 2003).

To evaluate the level of user acceptance of the system, residents’ and shop owners’ perception of the system were analysed. As expected, residents were more in favour of the access control than shop owners.

 

Another interesting indicator was the acceptability of a full road-pricing policy (without access control). Neither residents nor shop owners are in favour of the removal of the access control and its replacement with a full road-pricing policy. However, the percentage of residents who think that a full road-pricing scheme is not a good idea is greater than that of shop owners. Moreover, this percentage increased from 44% to 51.2% for residents, while it decreased from 44.5% to 38.0% for the shop owners.

 

Awareness raising activities in Rome took a rather ‘soft’ form up to 1 October 2001, when the system was implemented. The reasons for the low public profile given to the initiative during its development phase can be partly ascribed to local culture and – once more – to the strong political component and, therefore, the embedded risk of promoting an initiative, which faced the initial opposition of a consistent part of the urban population.

The situation changed substantially once the citizens began to understand the positive effects on the liveability of the city centre. Besides, the huge impacts given by pollution and environmental issues are pushing the people to support the scheme. In conclusion, starting from an initial diffidence, the acceptability of these ACS+RP schemes is continuously growing and these schemes are becoming more and more popular.

Besides, ATAC with the support of the Italian Ministries of Environment and Regional Affairs is now investigating the level of citizens acceptance. It has been noticed that the introduction of mini-VMS at the gates has been appreciated by city users and there has also been a more careful understanding of LTZ rules. A good example is given by the decrease of violations during the last three minutes of the afternoon restriction during working days (between 5.57 p.m. and 6.00 p.m.).

Another interesting feature implemented by ATAC is the ATAC Mobile Infomobility application on mobile devices. The smart phones, in fact, become a direct communication channel between ATAC and citizens completely free of charge (only the service provided by the TLC operator should be paid).

Once entered the site http://atacmobile.it, the user can choose the language (currently English and Italian) and then consult the section of pertinence. Among the current services offered, the most useful is the “Bus waiting time” that provides the estimated arrival of the bus line of interest at the stop bus selected by the user. The information is generated by an Automatic Vehicle Monitoring (AVM) system, installed on most of buses. Another helpful service is the so-called “Traffic Restrictions in ZTL” which gives information on timetables of the different LTZ in Rome. The information on timetables is grouped according to the day of the week or to LTZ different areas, providing real-time information on the status of each individual gate (whether or not in the moment of query it is active).